Hainan Steel News: Domestic steel structure how to "go out"?

Hainan Steel News: "Our steel construction industry should improve the management level, strengthen the company's technological innovation, promote the construction standards of the world of engineering, four aspects of the Government to strengthen the principle of continuous improvement-oriented, so that domestic steel structure gradually overseas." Recently, in 2015 the National Steel Construction academic annual meeting of the Academy of Engineering, Chongqing University president for domestic steel structure to overseas opportunities and challenge elaborated from a point of view.

"Going out" the time has come

"Now, China's steel structure has the ability to go overseas, and have the opportunity to go overseas." Thought.

Our country is a big country of steel output, is a large steel structure industrial countries, with the development, planning, production, installation of steel construction industry chain. In terms of the industrial scale, China has qualified steel structure construction companies over 3000, employing about 500,000 people. In addition, the steel construction occupation formed a industrial city, such as Hang Xiao Steel Co., Ltd., the earth steel structure Southeast grid Co., Ltd. and other well-known companies are gathered in Xiaoshan District of Hangzhou.

2014, China's output of 42 million tons of steel structure (the output value of 510 billion yuan), the sum of more than Europe, the United States, Japan, Australia output. Housing construction, the developed countries accounted for 22% of steel structure to 43%, while China accounted for about 5%; bridge construction, the United States accounted for 33% of steel bridges, Japan accounted for 41%, while China The accounting for about 1%. "As the construction carried out in a sustainable manner, steel structure has great development of space." Fig.

China's steel structure has to overseas industrial, technology and talent base, in construction techniques and technology has accumulated rich experience, has a high level of professional and technical personnel and management personnel. Together, China's steel structure has accumulated a certain experience to open up overseas markets, the overseas market has expanded from Southeast Asia to Europe. The company has already done in a number of leading technology, talent and layout ready to carry out the foreign certification and licensing work, the establishment of overseas business and foreign branches. However, China's steel structure in the world market share is not high, and China's steel structure production location disproportionate powers.

He believes that the huge overseas demand has brought the market opportunity.

Now, China's large steel construction company has strategic layout in domestic and foreign markets. For example, in the construction of steel in the United Arab Emirates, Pakistan, Abu Dhabi, Kuwait, Algeria, Australia and other countries and regions in the construction of a number of landmark buildings; our Jingye Engineering Technology Co., Ltd. in Singapore construction steel structure works; CCCC Second Highway Engineering Bureau Co., Ltd. to participate in nine overseas steel bridge projects, mainly in Southeast Asia and Africa; in Tieshan Bridge Group Co., Ltd. has 12 overseas steel bridge construction projects in the United States, Germany, Canada and other countries.

2014, large-scale steel construction companies in overseas orders increased significantly. For example, Baosteel steel steel construction work orders get the American people well two projects; Hangxiao bid steel construction of residential projects in Mongolia, the contract amount to reach 2.6 billion yuan; Southeast grid with the Venezuelan government contracted 10 billion contract; Beijing multidimensional Group signed a joint project with the Venezuelan government new plate, the contract amount of $ 297,000,000.

2012 to 2014, the rapid growth of China's exports of steel construction, exports from 20 million tons to 80 million tons, the export value of over 60 billion yuan to 200 billion yuan. Said, "along the way" strategy for China's steel structure has brought opportunities to go out, it is an opportunity to carry out China's steel structure industry in overseas markets. For example, China's steel companies are with Kazakhstan, Indonesia friendly cooperation.

We must pay attention to the four fight

He pointed out that China's steel structure to overseas markets will face many challenges.

The first is a technical challenge. Our steel construction planning, production and installation specifications and standards of the country there are differences, some steel construction standard recognized around the world is not high. China's steel construction material types and profiles and different country. Companies in China are not familiar with foreign construction standards in English and drawings express contract, the existence of a language barrier. Together, our companies blind production and installation, may cause claims.

Stressed material does not integrate, "on behalf of the weak to the strong", "the big-generation small", suffer too. Together, overseas construction may not use our steel, time consuming and expensive, so the advantage becomes a disadvantage. Therefore, the steel construction company in order to enhance the planning and for the host country to withstand, long way to go.

Followed by the trade fight. China's exports of iron and steel goods 80% are low-tech primary processing of commodities (such as rod and wire) and crude steel, high-tech, deep processing of goods (such as stainless steel, electrical steel, coated or galvanized sheet metal) uncompetitive, rely on imports. "Low high into the" business structure increased energy, resources and environmental pressures, is not conducive to sustainable conduct.

Then followed by the challenge of management. China's steel construction company is not familiar with the management of the world traffic, unfamiliar world engineering practice, project management world traffic patterns and related national management and contract model, often based on domestic experience of implementing projects. In addition, because domestic and foreign cultural, institutional, sub-model, the owners are so different, a lot of domestic business overseas projects inappropriate manner.

Together, domestic companies uncertainty dangerous lack of knowledge, which includes: a political danger, the host country or countries, heads of political turmoil caused by the replacement policy change, resulting in termination of the project; LEGAL dangerous, do not understand the law of the country through the contract not dangerous OK, so that disputes; dangerous conflict of interest, "along the way" politics in many countries along the political interests of the company at home, the company is the national interest, when it comes to local interest groups with vested interests, there will be all kinds of obstacles; Risk capital, difficult for companies to host country's political, legal, conditions, market, and raw materials and fuel price fluctuations, labor costs, construction planning data, claims regulations, exchange rate risk of thorough research, resulting in duration or construction costs are generally higher than expected.

Finally, China's steel construction company many and scattered, difficult to play a competitive advantage. 2014, China's 10 listed companies in the steel construction output was 3.6772 million tons, export 233,700 tons, accounting for respectively 16.02%, 13.98%. China's steel construction company with high dispersion, low excess capacity, disorderly vicious competition, which is not conducive to the profession overall technical progress and "going out" strategy.

Remedy dangerous drop

He believes that China's steel structure to resolve the "going out" of the danger and challenge, from four aspects need to remedy.

One is to improve the level of corporate governance. Integrated steel companies and steel construction company resources, forming advantages and characteristics. Industrial restructuring through mergers and acquisitions, out of high energy consumption, high pollution and low efficiency of the industry, adjusting commodity structure, promote the transformation and upgrading.

Together, strengthen Sino-foreign cooperation, especially cooperation with the United States and Europe. Strengthen cooperation with the World project management consulting firm, to reduce the risk of project management, focusing on the advantages of Chinese and foreign sides complementary. For example, to play a role in foreign multiple preliminary planning, technical planning, infrastructure planning, detailed planning, China's domestic procurement in assuming, production, processing, transportation, on-site construction management, reduce the cost aspect of the multi role; outside can offer some of the world generic program, to be implemented in accordance with the actual situation before; and foreign sides shared security, quality, testing and control work.

The second is to strengthen the company's technological innovation. Improve materials, goods and construction in order to develop innovative structural system, in order to enhance the planning, construction steel output set research and development, planning, procurement, production, installation, testing in one of the "goods + services." Together, the development of high-tech steel goods, exports to overseas. Improve production and installation level, the development of large construction equipment, fine construction technology, intelligent construction technology and production installation methods to achieve the steel construction industry, information technology, digitization, automation, and intelligent.

The third is to promote the globalization of engineering construction standards. Governments and professional organizations should be strengthened and the world's major standards (such as North America, European Union, etc.) communication and docking, preparation of steel mutual substitution plan specifications. Companies should strengthen communication and exchanges with the country where the engineering and project owners, and invite each other to our site visits and technical exchanges, domestic standard construction steel to the world market on the concept of removing obstacles; for the other technical staff to explain, training, promotion Standards of construction projects, expanding influence in the world; to show the major achievements of engineering construction, reflects China's steel construction standards of correctness, rationality and safety.

Together, active participation in the world certified. China's major steel mills and steel construction (steel plate and) plant with the world's advanced production equipment and technology, should actively participate in China's commodity standard certification work in the relevant country or region. To cooperate with relevant national engineering and technical personnel, jointly prepared by construction standards appropriate country or region.

Fourth, the government strengthen policy oriented. Encourage steel goods "low prices", adjust trade structure. Steel in the workpiece manner of goods, components or steel structure exports, can reduce trade friction. Expand overseas investment, the use of overseas shelving capacity, through equity participation or acquisition of overseas iron ore resources, protection of the domestic supply, to avoid the danger of world iron ore prices rose sharply.